The PhD program in Marketing and E-commerce offers a unique opportunity for students seeking to develop a deep and comprehensive understanding of digital marketing and e-commerce through research and practical applications. The program aims to provide a stimulating educational and research environment that enables students to explore emerging challenges and opportunities in this evolving field. The PhD program guides students to conduct in-depth research in digital marketing, big data analytics, online consumer behavior, and e-commerce technologies. Students are encouraged to develop fundamental research skills and critical analysis while contributing to the scientific knowledge in this growing field. The program offers a supportive research environment where students can work with experienced professors and specialists in various areas of digital marketing and e-commerce. The PhD in Digital Marketing and E-commerce aims to expand knowledge and understanding through original research and specialized studies. It allows students to specialize in advanced areas such as big data analytics for marketing, innovative digital marketing strategies, and the impact of technology on consumer behavior in the e-commerce environment.
The program aims to become a globally recognized marketing and e-commerce education and innovation leader. It aspires to be at the forefront of shaping the future of marketing and e-commerce by producing highly skilled professionals with modern knowledge and practical experience. The vision includes a commitment to excellence in research, teaching, and industry interaction, aiming to influence field trends and contribute to digital marketing and e-commerce advancements. Additionally, the program seeks to foster a culture of creativity, entrepreneurship, and ethical leadership among its students, enabling them to make meaningful contributions to the global business community and drive positive changes in the digital marketplace.
