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Bachelor’s in Public Relations and Media

Program Overview:

The bachelor's degree is the primary undergraduate stage that follows high school and precedes postgraduate studies. It is called a license in some countries and a bachelor's degree in others. Typically, it lasts four academic years, but at Stardom University, it consists of eight semesters. It can be obtained in two and a half years because the university offers intensive study at all stages. Traditional media involves disseminating news, comments, and entertainment through newspapers and magazines (print media), radio (audio media), and television (visual media). On the other hand, new media involves disseminating news, comments, and entertainment through the Internet and social media (digital media). Public relations is also a vital part of the modern concept of media. The bachelor's degree in media and public relations provides a deep understanding of all types of traditional and new media and public relations as a media branch.

Vision:

To become a model for providing scientific qualification and practical training for professionals in media and public relations and for those wishing to enter the media field with all its branches and innovations.

Mission:

  • The Public Relations and Media Department at the College of Media, Stardom University, strives to provide high-quality education in media and public relations at both theoretical and practical levels. It prepares students to enter the job market immediately after graduation, equipped with high culture, modern scientific knowledge, and practical experience in all fields of media work.
  • The department qualifies students for existing jobs in the media field and equips them with a university degree, enabling them to pass well-known international certification exams.

Program Objectives:

  • To provide outstanding theoretical knowledge and practical application to bachelor's students in media and public relations.
  • To keep up with the latest developments in media and public relations in technical and professional fields and quickly integrate them into the college's curricula and practical training areas.
  • To turn the bachelor's study period into a space for thinking and innovation, involving all parties of the educational process: professors, students, and administration.

Learning Outcomes:

A graduate with a Bachelor's in Public Relations and Media from the College of Media at Stardom University will be equipped with the following:

  • They will have comprehensive theoretical knowledge of all media fields and practical training in public relations. They will have a scientific certificate and links to samples of media products they have prepared and presented. This will allow media institutions and public relations departments to accurately assess their ability to perform the required job.
  • Understanding of media and communication theories and competencies in communication and contact.
  • Proficiency in public relations language and the laws governing public relations.
  • Mastery of public relations practices.
  • Awareness of the differences between media work and public relations work, as well as the differences between public relations in public and official institutions and private and for-profit institutions.

Career and Professional Potential:

  • Working as a spokesperson, media representative, or member of a media office in non-media institutions (political, industrial, commercial, civic).
  • Ability to work in written, audio, and visual media and public relations in public and private institutions.
  • Managing media institutions, public relations firms, opinion polling, and public opinion measurement institutions.

Graduation Requirements:

  • Completing the necessary coursework to finish the program for each specialization.
  • Complete and achieve a graduation project.
  • Pass the final examinations.
  • Fulfill all required obligations at the university.

Study Plan:

  • To view the study plan for the Public Relations and Media major.
Download the plan

Accreditations and International Partnerships

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