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Tourism And Hospitality

Program Overview:

The Bachelor’s program in Tourism and Hospitality aims to provide students with the knowledge and skills necessary to work in the tourism and hospitality industry. This program includes studying hotel management, tourism, hospitality, marketing, event management, and tourism services.

Vision:

Our vision is to equip graduates with the knowledge, skills, and thinking necessary to meet the changing needs of the tourism and hospitality sector, whether in hotel management, tourism marketing, event planning, or sustainable tourism development. We aim to instill ethical leadership and a deep understanding of cultural diversity, sustainability, and social responsibility, ensuring our graduates positively impact the industry and the communities they serve.

Mission:

  • The Bachelor’s program in Tourism and Hospitality aims to provide excellent education and a comprehensive learning experience that enables students to acquire the knowledge and skills necessary for success in the tourism and hospitality industry. The program aims to achieve this mission by: Providing a comprehensive curriculum covering various aspects of the tourism and hospitality industry allows students to understand the sector's challenges and opportunities comprehensively. Offering practical learning and training opportunities in real-world settings to apply acquired concepts and skills in the industry and develop practical experience. Encouraging students to develop leadership, communication, problem-solving, collaboration, and innovation skills enhances their performance and enables them to succeed in various fields of work. Promoting awareness of the importance of professional ethics and social responsibility in the tourism and hospitality industry, encouraging students to adopt sustainable practices and initiatives that contribute to community well-being. Supporting research and innovation in various fields related to tourism and hospitality, contributing to industry development and enhancing its national and global standing.

Program Objectives:

  • Provide a strong foundation of knowledge in tourism and hospitality management principles and practices.
  • Develop students' understanding of the economic, social, cultural, and environmental factors affecting the tourism and hospitality industry.
  • Equip students with the practical skills needed for roles in various tourism and hospitality industry sectors, including hotel management, event planning, tourism marketing, and sustainable tourism development.
  • Enhance students' critical thinking, problem-solving, and decision-making skills, enabling them to handle complex challenges and opportunities within the industry.
  • Develop students' leadership, communication, and teamwork skills, preparing them to collaborate effectively with colleagues and stakeholders in the tourism and hospitality sector.
  • Instill ethical values and social responsibility in students, encouraging them to adopt sustainable and responsible practices in their professional careers.
  • Provide experiential learning and professional training opportunities, allowing students to gain practical experience and apply classroom knowledge in real-world work environments.
  • Promote research and innovation in tourism and hospitality-related fields, encouraging students to contribute to developing knowledge and practices within the industry.
  • Enhancing research and innovation in tourism and hospitality sectors, encouraging students to contribute to the development of knowledge and practices within the industry.

Learning Outcomes:

  • Knowledge Acquisition: Graduates will demonstrate a comprehensive understanding of key concepts, theories, and practices in tourism and hospitality management.
  • Practical Skills: Graduates will master the application of relevant tools, techniques, and methodologies used in various sectors of the tourism and hospitality industry, including hotel management, event planning, and tourism marketing.
  • Critical Thinking: Graduates will possess strong analytical and problem-solving skills, enabling them to critically evaluate information, identify issues, and propose effective solutions within the context of the tourism and hospitality industry.
  • Communication: Graduates will exhibit effective communication skills, both orally and in writing, enabling them to interact professionally with colleagues, clients, and stakeholders in the tourism and hospitality industry.
  • Leadership and Teamwork: Graduates will display leadership qualities and the ability to work collaboratively in diverse teams, contributing positively to group dynamics and achieving shared goals within the industry.
  • Ethical Awareness: Graduates will recognize the ethical implications of their decisions and actions in tourism and hospitality, demonstrating a commitment to responsible and sustainable practices.
  • Adaptability and Innovation: Graduates will be capable of adapting to change and innovating in response to challenges and opportunities within the evolving tourism and hospitality industry landscape.
  • Lifelong Learning: Graduates will demonstrate a commitment to continuous professional development and lifelong learning, staying abreast of emerging trends, technologies, and best practices to enhance their professional competence.

Career and Professional Potential:

  • Graduates of the Bachelor’s program in Tourism and Hospitality possess diverse skills and knowledge that prepare them for a wide array of career opportunities in the dynamic and emerging tourism and hospitality industry. Some potential career paths for graduates include:
  • Hotel Management: Graduates can pursue careers as hotel managers, overseeing the operations and management of hotels and resorts, ensuring exceptional guest experiences, and managing staff.
  • Event Planning and Management: Graduates can work in event planning and management companies, organizing and coordinating various events such as conferences, weddings, exhibitions, and festivals.
  • Tourism Marketing and Promotion: Graduates can work in tourism marketing agencies, destination marketing organizations, or tourism boards, developing and implementing marketing strategies to attract visitors and promote tourist destinations.
  • Travel Agencies and Tour Operations: Graduates can work in travel agencies or tour companies, designing and selling travel packages, organizing transportation and accommodation, and providing travel advice and assistance to clients.
  • Food and Beverage Management: Graduates can work in restaurant management, food and beverage services, or catering companies, overseeing restaurant and bar operations ensuring quality and customer satisfaction.
  • Sustainable Tourism Development: Graduates can work in organizations specializing in sustainable tourism development, promoting responsible tourism practices, environmental conservation, and community engagement in tourism destinations.
  • Resort and Recreation Management: Graduates can work in resort management, overseeing leisure and recreational facilities and activities at resorts and recreational complexes.
  • Entrepreneurship: Graduates with an entrepreneurial spirit can start their businesses in tourism-related fields, such as boutique hotels, travel consultancy firms, or event planning services.

Graduation Requirements:

  • Complete the required courses for each major
  • Complete and present a graduation project
  • Pass the final examinations.
  • Pass final exams

Study Plan:

  • To view the study plan for the Tourism and Hospitality major,
Download the plan

Accreditations and International Partnerships

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