The Marketing and E-commerce master's degree aims to provide students with the knowledge and skills necessary to understand and apply the latest trends and concepts in marketing and digital commerce. This specialty includes a detailed study of traditional and digital marketing techniques, including data analysis, social media marketing, online brand management, and developing digital marketing strategies. The master's program in Marketing and E-commerce aims to expand students' understanding of the digital market and its unique requirements, enhancing their skills in using modern technology and digital tools to improve marketing strategies and achieve business goals. Additionally, the specialty in Marketing and E-commerce includes practical projects and scientific research that help students develop their practical skills and enhance their abilities in data analysis and strategic decision-making. The program also aims to promote critical and innovative thinking and stimulate scientific research in the field of marketing and e-commerce.
The program's vision is to become a global leader in marketing and e-commerce education, research, and innovation. It aims to produce distinguished graduates with high skills and extensive knowledge in marketing and digital commerce, capable of driving positive change and making impactful contributions to the global market. The vision includes a commitment to excellence in academic and applied education, as well as fostering a culture of creativity, critical thinking, and ethical decision-making among students. Additionally, the vision seeks to be at the forefront of technological developments and industry trends, preparing students to adapt and thrive in the constantly changing digital landscape.
