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Master’s degree in Public Relations and Media

Program Overview:

A master's degree is a postgraduate study that follows a bachelor's degree, typically lasting one to two years. Stardom University's master's program consists of four semesters and a thesis. Due to the university's offering of intensive study at all stages, it can be completed in one and a half years. Traditional media involves disseminating news, comments, and entertainment through newspapers and magazines (print media), radio (audio media), and television (visual media). On the other hand, new media involves disseminating news, comments, and entertainment through the Internet and social media (digital media). The Master's in Public Relations and Media provides a deep understanding of all types of traditional and new media and public relations as a branch of modern media. Despite the prevalence and dominance of new media, traditional media still exists strongly and has primarily adapted to the requirements of new media, adopting most of its tools.

Vision:

To become a model for providing high-level scientific qualification and practical training for professionals in media and public relations and for those wishing to enter the media field with all its branches and innovations.

Mission:

  • The Master's in Public Relations and Media at the College of Media, Stardom University, aims to provide high-quality media and public relations education. It prepares students to enter the job market directly after graduation and take on senior positions, equipped with high culture, modern scientific knowledge, and practical experience in all media work fields.
  • The program qualifies students for senior media and public relations roles, providing them with a university degree and enabling them to pass well-known international certification exams.

Program Objectives:

  • To provide outstanding theoretical knowledge and practical application to master's students in media and public relations.
  • To keep up with the latest developments in media and public relations in technical and professional fields and quickly integrate them into the college's curricula and practical training areas.
  • To turn the master's study period into a space for thinking and innovation, involving all parties of the educational process: professors, students, and administration.

Learning Outcomes:

A graduate with a Master's in Public Relations and Media from the College of Media at Stardom University will be equipped with:

  • Proficiency in the language of protocols, official speeches, and public relations, addressing audiences effectively.
  • Skills in digital marketing at local, national, and international levels.
  • In-depth knowledge of research methodologies in communication and media.
  • Comprehensive knowledge in managing public relations departments in governmental, official, public, private, non-profit, and for-profit institutions, locally and internationally.
  • Ability to manage media campaigns and understand the differences between media campaigns and advertising campaigns.

Career and Professional Potential:

  • Working in written, audio, and visual media, in addition to new media and public relations.
  • Managing media institutions, public relations firms, opinion polling, and public opinion measurement institutions.
  • Working as a spokesperson, media representative, or member of a media office in non-media institutions (political, industrial, commercial, civic).

Graduation Requirements:

  • Completing the necessary coursework to finish the program for each specialization.
  • Complete and achieve a graduation project.
  • Pass the final examinations.
  • Fulfill all required obligations at the university.

Study Plan:

  • To view the study plan for the Public Relations and Media major.
Download the plan

Accreditations and International Partnerships

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