A look at graphic design: its concept, importance, principles and areas of work

The art of designing Graphic on behalf of companies and people speaks marketing messages, and represents the interface that gives a first impression of those entities, and the graphic design specialization has become closely related to various fields and disciplines, and the demand for design professionals has increased in recent years.

If you are passionate about this field and want to know everything about  the areas of work in graphic design that qualify you to go towards this world, this article shows you an overview of this field in terms of its concept, importance, some of its foundations and principles in a comprehensive and simplified manner.

Graphic Design Concept

Graphic design is the art or profession of visual communication that combines images, words, and ideas to convey information to the audience, especially to produce a certain effect. In other words , graphic design is a way of conveying ideas through visuals and design.

The importance of design

The importance of design is to improve functionality and effectiveness, as it contributes to practical and attractive solutions to complex challenges. In addition, design plays a vital role in delivering messages and enhancing communication, whether it is through logo design, advertising, or software interfaces. It can also be said that design contributes to strengthening the identity and excellence of individuals and institutions.
In addition, the design also includes drawing attention to aspects of sustainability and environmental impact. Designers can form the concept of sustainability in the design of their products and projects, promoting social and environmental responsibility.

Design is essential in all aspects of our lives, whether in the technical or technological fields, it contributes significantly to improving and facilitating daily life. Thanks to the design, the user experience can be improved and things can be made more used and engaging.

Foundations and principles of graphic design:

There are several foundations of graphic design, some of which are mentioned in the following:

• Unity and convergence:

What is meant by unity is that the constituent elements of the design are unified, that is, there is a relationship between them, and the relationship may be formal by unifying the pattern of drawing shapes and the relationship may be color, by unifying the coloring system used, and the unit also includes the unity of the idea, that is, putting forward one topic or idea without distraction, as well as the unity of style such as choosing a flat design style, two-dimensional design, or three-dimensional design.

Convergence means placing similar blocks under one category, appearing as a single block, making it easier for the viewer to understand the artwork as a whole at a glance.

• Balance:

Balance in the field of graphic design means a sense of stability and balance, that is, the equivalence of opposite elements in the design, and the balance of blocks, which generates a sense of comfort, and balance has 3 types:

Axial equilibrium: that is, on both sides of a vertical pivot, radiant balance: that is, rotation around a point or fulcrum, imaginary balance: it does not depend on a clear axis or fulcrum visible, but rather on a sense of balance, and it gives greater freedom to the designer.

Areas of work in graphic design

The graphic designer has a wide range of job opportunities, including:

1. Graphic Designer: There are several tasks he undertakes, including: drawing and planning logos for companies and websites, planning electronic magazines and some advertisements, producing publications, and designing video game titles.
2. Creative Director: Defines the creative vision of the project, and performs several tasks, including: ensuring the cohesion of the production of the video game or film, discussing concepts with the copywriter, leading a team of designers.
3. User Interface Designer: Draws the product, pays attention to the coherence of the style, and the stability of the product.
4. Artistic Director: Handles a range of things, including: Overseeing the style of content in newspapers and magazines. Film production, providing artistic vision to clients according to objectives and budget.
5. An animation or multimedia artist has many responsibilities, including the following: designing animations using modeling programs, creating videos to promote companies and organizations through websites.

Ultimately, the design improves the quality of life and reflects an artistic composition that meets the needs of users and achieves the optimal balance between form and function.