In our modern world, e-commerce has become a vital role in facilitating online buying and selling. Companies and individuals alike seek to leverage this digital window to achieve financial success and scale their business. In this article, we will take a closer look at the concept of e-commerce, its importance, conditions, fields, and the most prominent challenges facing it in our time.
What is E-Commerce
The concept of eCommerce or Electronic Commerce refers to a business system that relies on the Internet and smart devices to organize, control, and conduct all business transactions, whether they are between companies and the customer or between customers or companies themselves.
The importance of e-commerce
E-Commerce Terms:
E-commerce fields
E-commerce includes multiple areas that take advantage of the Internet to increase profits, among the following areas:
Online retail is one of the most prominent areas of e-commerce. Physical products are sold to consumers online through an online store or marketplace. These products include clothing, footwear, electronics, and household items.
Digital products are one of the most popular areas of e-commerce. These products include e-books, software, and video games. It also includes online courses and software as a service.
Software as a Service (SaaS) is a key area of e-commerce. It means the production of software and its availability as a service over the Internet. This is easy to access without the need for specific devices.
Obstacles to e-commerce:
There are several reasons for the customer to leave his shopping basket after filling it, the most important of which is the obligation to register an account before the purchase process, in addition to the complexity of the payment process, the lack of available payment methods, the inefficiency of the return policy, and other reasons that make the purchase process not smooth enough.
By addressing these causes, you will be able to minimize the percentage of abandonments possible. For example, the purchase process can be facilitated by allowing the customer to complete purchases, without the need to create an account on the site.
Choosing the right shipping company is not easy. However, the most important thing to pay attention to while choosing a company is the availability of the GPS system and making sure of its accuracy. Delaying the arrival of the product to the customer and exposing it to a bad experience, means losing it forever.
One of the obstacles to e-commerce that many online stores face is that customers are away from electronic payment, so there are many ways through which you can encourage customers to pay via bank cards, such as offering lower offers and prices for products when paying through bank cards, or offering exclusive discounts when using electronic payment methods.
Another type of electronic payment can also be encouraged, as instead of bank and credit cards, the customer uses electronic wallets or prepaid cards that contain the amount that covers the customer’s expenses for his shopping cart.
The poor support service provided to customers threatens the reputation of the online store, the source of the problem may be the lack of professionalism of the speaker with the customer, or ending the call without adding value to the customer’s time, which causes inconvenience to existing customers, and keeps potential customers away from any future dealings with the store.
Therefore, customer service staff should take customers seriously, and answer all their demands and inquiries professionally. Also, it is preferable to provide training for customer service staff in your store, to achieve customer retention through various problem-solving methods, and the appropriate way to talk to customers.
