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Marketing And E-Commerce

Program Overview:

In today's world, relying on rapidly evolving technology, marketing media where institutions producing products and services meet their customers has transformed into an electronic form. Communication models and marketing strategies have been balanced with online processes to meet the demands of the digitized competitive environment. Institutions are trying to win their share in their fields by being customer-oriented under changing market conditions and effectively and productively using digital channels to establish interactive and user-friendly marketing communication with their target audience at the right time. The curriculum is designed by giving equal weight to both theory and practice. Students follow a practical curriculum that includes theoretical areas such as e-commerce, marketing management in digital media, basic advertising, information law, and functional regions such as visual communication design and web design. The Bachelor’s program in Marketing and E-commerce aims to equip students with the technical skills and knowledge necessary to develop effective marketing solutions in the digital world. The program covers strategic marketing, digital business, and consumer behavior and trains students to use modern technologies in marketing data analysis and apply them in practical situations.

Vision:

The Bachelor’s program in Marketing and E-commerce aims to empower students to become leaders in marketing and e-commerce and drivers of innovation and development in the digital market. The program aims to provide students with the knowledge and skills necessary to understand the fundamentals of traditional and digital marketing and use modern technology to develop innovative and effective marketing solutions. Additionally, the program seeks to develop students' entrepreneurial abilities and strategic thinking, encouraging innovation and creativity in using digital means to achieve business goals and succeed in the modern business environment.

Mission:

  • The program aims to give students a thorough education in marketing and e-commerce so they may succeed in the quickly changing digital industry. The curriculum attempts to give students the academic understanding and hands-on training they need to assess market trends, create winning marketing plans, and use e-commerce platforms to propel business expansion. Furthermore, the curriculum is dedicated to developing students' critical thinking, creativity, and ethical decision-making skills to successfully negotiate contemporary marketing challenges and contribute to the international business community.

Program Objectives:

  • Provide students with a deep understanding of marketing and e-commerce principles.
  • Equip students with skills in analyzing quantitative and qualitative data related to marketing and e-commerce.
  • Enable students to apply modern concepts and methods in digital marketing.
  • Prepare students to work in an international and multicultural work environment.

Learning Outcomes:

  • A deep understanding of marketing and e-commerce concepts.
  • Ability to analyze data and use it in making marketing decisions.
  • Effective communication skills and the ability to work within multicultural teams.
  • Ability to apply modern methods and tools in digital marketing.
  • Deep understanding of the fundamental principles of digital marketing and modern technologies used in it.
  • Ability to analyze digital data and understand consumer behavior through digital media.
  • Develop skills in social media marketing, digital advertising, and email marketing.
  • Ability to design and implement effective digital marketing campaigns targeting the intended audience.
  • Strategies for online marketing and e-commerce and analyzing digital campaign performance.
  • Familiarity with analytical tools and reports used to measure the effectiveness of digital marketing campaigns.
  • Interaction with new technological developments in digital marketing and their effective use in marketing work.

Career and Professional Potential:

  • Digital Marketing Specialist: Manages email marketing, social media marketing, content production, and digital campaigns while employed by business marketing departments or digital marketing companies.
  • Social Media Manager: overseeing and managing a company's social media presence, creating content initiatives, and interacting with followers to boost engagement and brand exposure.
  • Digital marketing specialist: creating and implementing online advertising programs to boost traffic and conversions on several platforms, such as Facebook Ads, Google Ads, and display ad networks.
  • Content Marketing Manager: This position creates and manages content strategies, produces high-quality content, including articles, videos, and infographics, and distributes it through digital channels to attract and engage the target audience.
  • SEO Specialist: Optimizing website content and structure to improve search engine rankings, increase organic traffic, and implement SEO best practices to enhance online visibility.
  • E-commerce: Managing online sales platforms and optimizing user experience to increase sales, monitoring product listings, pricing strategies, and promotional campaigns to achieve optimal returns.
  • Digital Marketing Analyst: This position analyzes digital marketing campaign performance metrics, tracks key performance indicators (KPIs), and provides insights and recommendations to improve and optimize campaigns.
  • Entrepreneurship: Starting a digital marketing agency or consultancy, providing SEO, social media marketing, and content creation for businesses looking to enhance their online presence.

Graduation Requirements:

  • Complete the required courses for each major
  • Complete and present a graduation project
  • Pass the final examinations.
  • Pass final exams

Study Plan:

  • To view the study plan for the Marketing and E-commerce major.
Download the plan

Accreditations and International Partnerships

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